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Apr. 06, 10

04:01 PM

Tumblr: Microblogging Its Way Up

“Tumblr—which is beloved by its users for its clean interface, ease of use and community.”- The New York Observer

“…The smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email – short, to the point, and direct.” - Telegraph.co.uk

Tumblr is the slightly lesser known hybrid of Twitter and WordPress (or any other complex blogging platform). With all the capabilities of a blog but with a much more simple, attractive Web 2.0  WYSIWYG editor interface – or straight up HTML if you choose – this social media network caters to the needs of a time-crunched modern-day online user.

Much like Twitter, once you start following a certain user, their updates appear on your Dashboard (user-side interface). Follow loads of people, and a variety of real-time posts will display in your feed. As any social media site would be incomplete without creative interactivity features, Tumblr doesn’t disappoint. Favorite a post you like and view a feed of only favorited posts (similar to favoriting tweets).

The networking feature is the automated act of reblogging – literally stealing another post from a fellow Tumblr and posting it on yours, with accreditation (similar to retweeting). Tumblr puts it most eloquently: “The same way YouTube embeds make it easy for a video to become a viral hit, the “reblog” button on all Tumblr posts allows a meme to spread rapidly across thousands of blogs with just a click.”

Full post on the StoneIG Blog

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