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Stone is a Professional Website Design, Development, SEO and Interactive Marketing Services Company with headquarters in Ann Arbor, Michigan.

Apr. 20, 10

09:35 AM

It’s not difficult to find examples of businesses with beautiful websites but no traffic. Businesses with stunning websites that fail because the product or service they’re providing just isn’t good enough. Design only goes so far, and ultimately cannot save a business if the product just doesn’t cut it.

Of course on the other end we have pig ugly websites that are wildly successful. Websites like Craigslist. People point at them and say: “Look, aesthetics don’t matter — as long as its usable enough and offers enough value it will succeed”. Yes, unless the interface is so unusable that people can’t use the service then it probably will succeed — but that’s not the point. The real point is: does good design and good aesthetic help your business be even more successful, and if so, are the gains enough to justify the work spent?

Read more on UsabilityPost.com.

Permalink | Tags: It’s not difficult to find examples of businesses with beautiful websites but no traffic. Businesses with stunning websites that fail because the product or service they’re providing just isn’t good enough. Design only goes so far, and ultimately cannot save a business if the product just doesn’t cut it. Of course on the other end we have pig ugly websites that are wildly successful. Websites like Craigslist. People point at them and say: “Look, aesthetics don’t matter — as long as its usable enough and offers enough value it will succeed”. Yes, unless the interface is so unusable that people can’t use the service then it probably will succeed — but that’s not the point. The real point is: does good design and good aesthetic help your business be even more successful, and if so, are the gains enough to justify the work spent? design web design business websites ecommerce design design theory