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Apr. 22, 10
10:47 AM
Experimental & Successful Social Media Campaigns
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and personality. Check out the highlights:
vitaminwater - Flavor Creator Lab Facebook App
Displaying an intense devotion to Facebook, vitaminwater scrapped its website altogether and made Facebook its landing page. The objective being full interaction, visitors are now redirected to become fans and discuss the products. What does vitaminwater gain? Valuable, and instant, feedback for non-traditional market research and a much more personable way to respond to their consumers.
A contest determined the specs for a new drink named after social media, called Connect. Over the summer, fans could vote on flavor, ingredients, packaging, and naming for the new drink. The Facebook fan that won the name game also won $5,000.
View the rest of the post at the Stone Blog.
